Elon Musk has opened a contemporary entrance in his ongoing feud with Huge Tech.This time he’s concentrating on Apple.
On Monday night time, the Tesla and SpaceX CEO accused the iPhone maker of antitrust violations, claiming its App Retailer insurance policies put his AI chatbot Grok, developed by xAI, at a drawback in comparison with rivals, notably OpenAI’s ChatGPT. “Apple is behaving in a fashion that makes it unattainable for any AI firm apart from OpenAI to achieve #1 within the App Retailer, which is an unequivocal antitrust violation,” Musk posted on X (previously Twitter). “xAI will take speedy authorized motion.”
Apple is behaving in a fashion that makes it unattainable for any AI firm apart from OpenAI to achieve #1 within the App Retailer, which is an unequivocal antitrust violation.
xAI will take speedy authorized motion.
— Elon Musk (@elonmusk) August 12, 2025
Musk didn’t elaborate on the authorized technique or verify whether or not a lawsuit is already in movement. However his public offensive had begun earlier within the night, as if he had been constructing a case earlier than a jury.
“Hey @Apple App Retailer, why do you refuse to place both 𝕏 or Grok in your ‘Should Have’ part when 𝕏 is the #1 information app on the earth and Grok is #5 amongst all apps?” he wrote in one other put up. “Are you enjoying politics? What offers? Inquiring minds wish to know.”
A fast test by Gizmodo discovered that ChatGPT is at present the No. 1 free app within the U.S. iOS App Retailer and the one AI chatbot featured in Apple’s “Should-Have Apps” part.
Musk sees that as proof of bias, and he’s tying it to Apple’s deeper ties with OpenAI. “And why is ChatGPT actually in each listing the place you have got editorial management?” he added in one more put up.
Apple and OpenAI introduced a partnership in June 2024 to combine ChatGPT into iPhones, iPads, and Macs via Siri and system-wide writing instruments. The deal gave OpenAI’s chatbot unprecedented visibility and direct entry to a whole bunch of tens of millions of Apple customers.
And why is ChatGPT actually in each listing the place you have got editorial management?
— Elon Musk (@elonmusk) August 12, 2025
Musk, who co-founded OpenAI in 2015 however left the corporate three years later after a falling-out, has since turn into considered one of its fiercest critics. His AI firm, xAI, launched Grok in late 2023, branding it as an “edgy” various to mainstream chatbots. Grok is built-in instantly into X, the social platform Musk acquired in 2022.
The spat with Apple provides to Musk’s rising listing of AI-related battles, together with lawsuits, public feuds with former allies, and frequent claims that rivals are politically biased.
A New Antitrust Battleground
Musk’s risk marks the opening salvo in what might turn into a significant new antitrust combat. Apple has lengthy confronted scrutiny and lawsuits from builders corresponding to Epic Video games, in addition to regulators within the U.S. and Europe, who argue that its iron grip on the App Retailer quantities to an unlawful monopoly.
Now, Musk is repurposing those self same arguments for the AI period. His grievance targets the core of Apple’s App Retailer energy: the power to anoint winners and bury rivals via editorial curation and promotion. For an upstart like xAI, being sidelined whereas a competitor enjoys premium placement may be deadly.
In Musk’s view, Apple’s promotion of ChatGPT is a part of a comfy, doubtlessly anti-competitive relationship with OpenAI.
Apple didn’t instantly reply to Gizmodo’s request for remark.
Our Take
It’s Musk’s traditional robust arm transfer. He’s finished it earlier than, yell loud sufficient, play the bully, and power your rival to the desk. Now the query is whether or not Apple takes the bait or calls his bluff.
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