Google’s Veo 3 AI Slopfest Simply Reached New Heights

Simply once I thought I met my slop quota for the month, Google needed to go forward and pile on. With Veo 3, AI-generated video has reached a complete new and stupefying degree. YouTube slop; video game slop; VR slop; app slop—you identify it. All of that slop, nevertheless attention-grabbing, disheartening, or inane, has been fairly low stakes, however apparently it’s all pointed in a single route, and that’s straight for prime time.

Kalshi employed me to take advantage of unhinged NBA Finals industrial attainable.

Community TV really permitted this GTA-style insanity 🤣

Excessive-dopamine Veo 3 movies would be the advert development of 2025.

Right here’s how I made it in simply TWO DAYS 👇🏼 (Immediate included)pic.twitter.com/XcT3m7CROL

— PJ Ace (@PJaccetturo) June 11, 2025

On Thursday night time, Veo 3 made its debut as a device for AI promoting, turning into the engine behind this industrial for the monetary providers firm Kalshi, which aired throughout the NBA finals. This isn’t the primary AI-generated advert—these have been taking place for a short while now and have been a reasonably major theme at this past year’s Super Bowl—however it’s actually an ascension for Veo 3, which was simply unveiled at Google’s I/O conference final month. However simply because AI advertisements aren’t new doesn’t imply the thought of video era didn’t concurrently attain new heights and new lows.

As you may see from the creator of the advert (or I suppose prompter on this case), PJ Ace, the entire course of was rife with Google AI, from ideation to era. “Kalshi requested me to create a spot about folks betting on numerous markets, together with the NBA Finals,” wrote Ace on X. “I stated the most effective Veo 3 content material is loopy folks doing loopy issues whereas showcasing your model.” After the preliminary concept—which was apparently a thematic mashup of GTA and Florida—Ace used a mix of Gemini and ChatGPT to assist write and devise the script, after which took these concepts and had Gemini actually write a immediate that he may feed into Veo 3. That’s proper, of us, he had AI immediate itself, and that’s how a prime-time advert was born.

The end result appears about on par with what we’ve seen different folks producing with Veo 3. The visuals themselves are practical, however you’ll discover that every scene within the advert is very quick. That’s as a result of Veo 3 nonetheless has hassle with continuity. Even in Google’s curated demos of its new video era mannequin final month, including this action schlock AI slopfest, issues get bizarre if you attempt to sew coherent scenes collectively. Although Google’s AI filmmaking device, Movement, is made for creating longer, coherent AI movies, permitting you to explain angles and characters and retain them throughout scenes, issues nonetheless get wonky. The aforementioned action-oriented AI slopfest is filled with unusual scenes of a SWAT crew capturing at nothing and jarring digicam angle shifts that make the actual fact it was AI-generated fairly apparent.

Created with Google Movement.

Visuals, Sound Design, and Voice have been prompted utilizing Veo 3 text-to-video.

Welcome to a brand new period of filmmaking. pic.twitter.com/E3NSA1WsXe

— Dave Clark (@Diesol) May 21, 2025

Ace says his advert took him all of two days to create and “300-400 generations,” so clearly this isn’t fairly waving a magic wand-type expertise but. Although, as Ace factors out, it did successfully kill a whole lot of jobs on what would have been a a lot larger payroll. Ace estimates that the entire thing was a couple of “95 % price discount” versus “conventional advertisements.” There’s rather a lot to unpack right here, and primarily based on the restrictions I simply described above, I don’t suppose we are able to herald Veo 3 in as the brand new, most popular methodology of promoting, however the job-killing potential for such a expertise is undoubtedly excessive. And if there’s a option to minimize prices, you may guess your ass that we’ll see much more of this type of AI slop within the close to future.