The world’s largest client electronics present formally kicked off on September 3, with its annual press convention at CityCube Berlin, setting the stage for seven days of innovation, product launches, and cultural programming. Hosted by Leif Lindner, CEO of IFA Administration GmbH, and Dr. Sara Warneke, Managing Director of GFU Client & House Electronics GmbH, the session outlined how IFA 2025 intends to place itself not simply as a expertise truthful, however as a cultural platform shaping how tech intersects with society.
Dr. Sara Warneke offered the present tendencies for the buyer and dwelling electronics business, and we printed an article here.
IFA formally opened at present at Messe Berlin, the place it is going to spotlight the newest improvements in client electronics and home equipment via Tuesday, September 9, 2025. You may comply with our IFA news here.
A Absolutely Booked Present
This 12 months’s IFA is bought out, with 1,900 exhibitors from 49 international locations filling all 190,000 sq. meters of exhibition house. “Berlin is turning into a stage for expertise, tradition and neighborhood,” mentioned Lindner, noting that IFA 2025 represents a “new period” that blends custom with transformation. For Warneke, the worth lies in relevance: “Right here, you not solely see innovation, you see the way it resonates with individuals.”
The 2 executives emphasised that IFA’s energy is its position as a worldwide assembly level—the place engineers, startups, retailers, and customers converge to preview the applied sciences shaping day by day life.
Think about the Future
This 12 months’s motto, “Think about the Future,” runs via each a part of the present. In his keynote, Lindner highlighted three themes driving the business: synthetic intelligence, computing energy, and sustainability. Somewhat than isolating AI in a devoted pavilion, the truthful has embedded it throughout product classes, from good dwelling home equipment to mobility options.
“The true query shouldn’t be whether or not expertise will form our future—it already is,” Lindner mentioned. “The query is: will it serve us, or will we find yourself serving it?”
Increasing Past Tech
The present is broadening its scope with a number of new zones and initiatives:
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IFA Subsequent (Corridor 25): Startups and pioneers current disruptive concepts.
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IFA World Markets (Corridor 26): A sourcing hub for OEMs, ODMs, and retailers.
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Creator Hub (Palais): An area for influencers, reside streaming, and workshops, with TikTok amongst its companions.
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Magnificence Hub (Corridor 17): Showcasing digital well being and good magnificence tech.
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Video games Floor x IFA: Spotlighting Berlin’s indie gaming scene.
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Mobility Observe: A take a look at space for e-bikes, e-scooters, and micro-mobility options.
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Discover Your Subsequent Tech (FYNT): 35 hours of live-streamed content material curated with Webedia, streamed throughout YouTube and different platforms.
These additions replicate IFA’s effort to attach with youthful audiences, cultural actions, and a brand new technology of creators.
Partnerships and Retail Energy
Main retail teams—together with MediaMarkt, Skilled, and Euronics—are on web site, underlining IFA’s significance as a industrial hub. New initiatives such because the Retail Chief Summit intention to attach senior retail executives with tech disruptors and client development analysts. Worldwide platforms like JD.com are additionally taking the stage, with its CEO delivering a keynote on the way forward for retail.
Tradition and Group
Lindner pressured that IFA is more and more a part of Berlin’s cultural material. From collaborations with Fotografiska museum to summer season live shows on the IFA Sommergarten, the present desires to increase its affect past the exhibition halls. Headline acts this 12 months embody Deine Cousine, EVIL JARED x KROGI, and a reside open-air taping of Jan Böhmermann and Olli Schulz’s cult podcast Fest & Flauschig.
Sustainability on the Forefront
A partnership with the Cradle to Cradle NGO underscores IFA’s dedication to sustainability and round design. By spotlighting eco-friendly approaches to manufacturing and product life cycles, organizers hope to drive conversations that reach past devices into societal accountability.
Innovation Awards Debut
For the primary time, IFA is introducing the IFA Innovation Awards, designed to acknowledge breakthrough merchandise and ideas in design, usability, and sustainability. An unbiased jury will choose the winners, giving exhibitors a further incentive to showcase forward-looking applied sciences.
A Platform for World Trade
All through the press convention, each Lindner and Warneke emphasised IFA’s position as a bridge. “Know-how doesn’t carry a passport,” Lindner mentioned, stressing that collaboration throughout borders is crucial to deal with world challenges resembling local weather change and digital transformation. “Some exhibits provide the trailer—at IFA, you see the complete film.”
Wanting Forward
With the halls already buzzing, IFA 2025 seems like greater than a commerce present. It’s positioning itself as an area the place expertise, tradition, and neighborhood converge. For Warneke, the defining phrase is “connection.” For Lindner, the spotlight is “Viva,” a brand new idea house that makes innovation tangible.
Collectively, their message was clear: IFA is not only a showcase of gadgets, however a dialog in regards to the future—one which the worldwide tech business, cultural establishments, and on a regular basis customers are all invited to affix.
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