Prime Day a flop? Amazon refutes report of 41% drop in gross sales

Abstract

The Amazon Prime Day purchasing occasion for 2025 runs from July 8 via 11, bringing 4 days of offers for Amazon consumers.
A report from Momumentum Commerce alleges that this time round, year-over-year Prime Day gross sales are down 41%.
Amazon has since refuted this declare, with an organization spokesperson calling the report “extremely inaccurate.”

A 3rd-party Amazon retail guide by the identify of Momentum Commerce is making splashes throughout the net with a doubtlessly damning new report: the consultancy is alleging a year-over-year Prime Day gross sales decline of 41% for the primary day of the 2025 gross sales occasion (via Forbes).

Regardless of this alarming information, Momentum Commerce Founder and CEO John Shea says that gross sales figures for Prime Day 2025 may find yourself larger general when in comparison with final yr’s occasion (via Bloomberg). This yr’s Prime Day takes place over the span of 4 days, which is double the size when in comparison with Prime Day 2024.

Within the report, Shea cites client habits as a driving issue on this alleged gross sales lower. The considering goes that the extra size afforded to consumers this yr has incentivized extra conservative buying behaviors, with extra objects left in purchasing carts within the off likelihood of discovering higher gross sales afterward within the week.

Associated

Amazon Prime Day returns July 8 with four days of deals

Put together your pockets for 4 days of offers, as Prime Day takes place from July 8 to July 11.

Amazon is closely disputing this Prime Day report

The e-commerce big describes the report as “extremely inaccurate”

Amazon/ Pocket-lint

For its half, Amazon is pushing again towards Momentum Commerce’s information. Talking to Bloomberg, Amazon Vice President Jamil Ghani says he’s “happy” with gross sales outcomes so far. In a press release made to Forbes, Amazon spokesperson Jessica Martin doubles down on this, suggesting that Momentum lacks key inner information metrics.

“Typical of statements made by third-party consultancies that don’t have entry to the precise information, these numbers are extremely inaccurate,” says Martin.

Amazon describes this yr’s purchasing occasion as being “the largest Prime Day occasion but” in a blog post. The corporate boasts of offers and promotions throughout greater than 35 product classes, with main reductions on in-house providers like Audible and Kindle Limitless.

In fact, we’re nonetheless within the thick of Prime Day 2025, and it is too early to reach at any definitive conclusions on the subject of gross sales figures on the entire. If Shea’s information and evaluation proves correct, it is attainable that many patrons will pull the set off on their purchases within the latter half of the occasion, offsetting the year-over-year gross sales losses allegedly skilled on day one.